stormie
08-09-2002, 04:38 PM
When searching the Web to find out just what Pibb Xtra is, I ran across this "brilliant" marketing summary from Coca-Cola (the makers of Pibb Xtra) of what Pibb Xtra is and whom it is meant for.
Bolder taste to match your lifestyle
Mr. Pibb was launched in Texas and quickly expanded through much of the U.S. Mr. Pibb appeals to 12-to-15 year olds who are just gaining independence from home and looking for things to call their own. Mr. Pibb enables them to have an uninhibited, fun and unconventional attitude because it has the sweet, refreshing bold taste they need to express their independence.
In 2001, Pibb Xtra was introduced in Houston and Dallas with an intense flavor kick -- a bolder version of the original taste. Its bold taste and graphics appeal to young adults who are looking to get the most out of life and the most out of their soft drink. Based on its tremendous success in Texas, Pibb Xtra will replace Mr Pibb across the U.S. in 2002."
Okay, anyone else laugh out loud when they read this? They're talking about a soda for crying out loud. "...an uninhibited, fun and unconventional attitude because it has the sweet, refreshing bold taste they need to express their independence." What? "...appeal to young adults who are looking to get the most out of life and the most out of their soft drink." Yeah, but does it taste good? ;) If I want to get the most out my soft drink, I might just try a little bourbon in it (Kentucky, not Tennessee). I just don't understand this type of marketing. Do kids really go for soda that has "bold taste and graphics?"
I still have no idea what it's supposed to taste like...
Bolder taste to match your lifestyle
Mr. Pibb was launched in Texas and quickly expanded through much of the U.S. Mr. Pibb appeals to 12-to-15 year olds who are just gaining independence from home and looking for things to call their own. Mr. Pibb enables them to have an uninhibited, fun and unconventional attitude because it has the sweet, refreshing bold taste they need to express their independence.
In 2001, Pibb Xtra was introduced in Houston and Dallas with an intense flavor kick -- a bolder version of the original taste. Its bold taste and graphics appeal to young adults who are looking to get the most out of life and the most out of their soft drink. Based on its tremendous success in Texas, Pibb Xtra will replace Mr Pibb across the U.S. in 2002."
Okay, anyone else laugh out loud when they read this? They're talking about a soda for crying out loud. "...an uninhibited, fun and unconventional attitude because it has the sweet, refreshing bold taste they need to express their independence." What? "...appeal to young adults who are looking to get the most out of life and the most out of their soft drink." Yeah, but does it taste good? ;) If I want to get the most out my soft drink, I might just try a little bourbon in it (Kentucky, not Tennessee). I just don't understand this type of marketing. Do kids really go for soda that has "bold taste and graphics?"
I still have no idea what it's supposed to taste like...